HOW I WORK

Every engagement starts with a conversation, not a brief.

Before I propose a structure, a design, or a line of copy, I want to understand how your practice actually works. Where your clients come from. What a new client is worth to you over time. What happens between someone hearing your name and someone making contact, and where that journey currently breaks down.

Most professional practices have a website that describes what they do. Far fewer have one that answers the questions a prospective client is already asking before they pick up the phone. That gap is usually where I start.

Understand the business before the website. I’ll ask about your referral sources, your client mix, your fees, and your capacity. A website that generates the wrong kind of enquiry is worse than no website at all. Your economics shape every decision that follows.

Audit what you have as a client would. I go through your site the way a referred prospect would. On a phone. In a hurry. With a specific problem and a limited attention span. I note where they would hesitate, get lost, or leave.

Propose in plain commercial terms. What the site needs to do, what it will cost, and what it should change about how enquiries reach you. No jargon. No vague promises about brand elevation.

Build, then keep improving. A website is not a one-off project. The practices that get the most from theirs treat it as a living asset, updated when fees change, when a service launches, or when referral patterns shift.

I don’t take task lists. I take an interest.

As the Current President of Conquest I have seen first hand the work Lou has done to increase the online presence of our convention. With their help we have reached a wider community and increased our attendance as well as the effectiveness of our advertising dollars.

— Bryce Bannon, President, Conquest Games Inc.